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Volume 24, Number 4 — April 2017

ETSU Digital Media Student wins American Advertising Award

ETSU student Lin Lin Wei, right, discusses his essay with Scott Emmerine, president of AAF-NET.
ETSU student Lin Lin Wei, right, discusses his essay with Scott Emmerine, president of AAF-NET.

February 19, 2008

JOHNSON CITY, TN — Lin Lin Wei, a student in the East Tennessee State University digital media program, has been named the recipient of a $300 scholarship by the American Advertising Federation of Northeast Tennessee.

Wei, originally from China, has lived in the United States for seven years and graduated from high school in Bristol, Va. He has selected animation as his area of concentration in digital media and plans a career in the game industry.

The award was offered through a contest which selected "a minority student enrolled in a media arts program who best articulates in an essay the importance of diversity awareness in the creation of more effective advertising, entertainment media, and visual communication."

Wei's essay, entitled "Effects of Low Minority Enrollment in University Advertising and Media Arts," was based on his experiences as an Asian student studying digital media.

"I am really happy that the Advertising Federation made this opportunity available to our minority students," said Cher Cornett, director of ETSU's Niswonger Digital Media Center. "The organization has been very supportive of ETSU students. I am also pleased that Lin Lin was able to step up and write his essay under strict time constraints."