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Volume 24, Number 10 — October 2017

Marketing Means More than Facebook

If new social media tools don't advance your marketing objectives or support your brand, they don't make sense for your organization.

April 12, 2010

In an article for the National Arts Marketing Project, Nancy Hytone Leb with Hytone Arts Management says, "While I believe a social media presence is almost always necessary, when I work with an arts organization or get asked a question about social media tools, my first response is to ask some key questions..."

Hytone says, "More often than not, I get incomplete answers, if any. When that's the case I need to break the news that the organization needs to put on the brakes, take a breath and spend some time focusing on the fundamentals. Why? Regardless of how cool and affordable these new social media tools are if they don't advance your marketing objectives or support your brand, they don't make sense for your organization."

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