Marketing the Arts
The Intersection of Art & Business
By ANGELA WAMPLER | A! MAGAZINE | May 25, 2010Leaders of arts organizations have a vision. Design consultants help create the reality. Together they form teams of passionate professionals to "brand" and market the arts in our region.
To give you an idea of what goes on "behind the scenes" when these creative partners get together, A! Magazine for the Arts recently talked to:
• Peter Yonka, Director of Marketing at Barter Theatre, Abingdon, Va.;
• Jimmy Neil Smith, founder and president of the International Storytelling Center in Jonesborough, Tenn.;
• Lee Coburn, president of Coburn Creative, Glade Spring, Va.; and
• Jane Hillhouse, president and creative director of Hillhouse Graphic Design, Kingsport, Tenn.
— Marketing the Arts: Creative Partnerships