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Volume 24, Number 10 — October 2017

Marketing the Arts

For
For "The Blue-Sky Boys," Coburn Creative sculpted a rocket with different elements from the ply: the wings of Icarus, Galileo looking through a telescope, the Red Baron flying up the side, and crumpled paper to represent smoke from the rocket blasting off out of failed ideas.

The Intersection of Art & Business

By ANGELA WAMPLER | A! MAGAZINE | May 25, 2010

Leaders of arts organizations have a vision. Design consultants help create the reality. Together they form teams of passionate professionals to "brand" and market the arts in our region.

To give you an idea of what goes on "behind the scenes" when these creative partners get together, A! Magazine for the Arts recently talked to:

Peter Yonka, Director of Marketing at Barter Theatre, Abingdon, Va.;

Jimmy Neil Smith, founder and president of the International Storytelling Center in Jonesborough, Tenn.;

Lee Coburn, president of Coburn Creative, Glade Spring, Va.; and

Jane Hillhouse, president and creative director of Hillhouse Graphic Design, Kingsport, Tenn.

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Marketing the Arts: Creative Partnerships