Face Time: How to Reach Young Donors
Survey Results Available
June 01, 2010According to Americans for the Arts, two nonprofit consulting firms, Achieve and Johnson Grossnickle Associates, completed the Millennial Donor Survey, which gathers information from 2,200 people between the ages of 20 and 40 across the United States about their giving habits and engagement preferences.
The study reveals that while technology and social media are an integral part of their lives, Millennial or Generation Y donors are driven by personal relationships and human connections. When it comes to requests for their time or money, they expect face-to-face communication.
"Millennial donors want more than a transactional relationship. They want to be engaged," said Derrick Feldmann, CEO of Achieve, a fundraising consulting firm in Indianapolis.
CLICK HERE: 2010 Millennial Donor Study.